Saturday, July 9, 2011

Auto Trader Bolsters Digital Portfolio With New iPad App

PRLog (Press Release)– Jul 08, 2011– London, UK- Auto Trader, the UK's most popular motoring website, released a dedicated app for iPad following a 133 per cent rise in traffic from iPad devices to Auto Trader' cadillac s website and iPhone app over the last six months (November 2010-May 2011).  Based on the media consumption habits of iPad users the app was designed as a completely new way to browse Auto Trader.

Revolving around an image-led interf acura ace, fully utilising the iPad's large touch screen, the app makes comparing and browsing for cars as intuitive and visually appealing as possible rc helicopter and car market place . Tapping to view specific vehicles auto part will start a media-rich experience with images, descriptions, and calls-to-action, including maps, dealer website links and contact details.

A new 'Garage' function has also been implemented, enabling users to easily compare vital information on their shortlisted vehicles, such as performance and economy rating. This also makes full use of the  touch screen, allowing users to simultaneously compare up to four different makes of
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